Sellah - For You Forever

Well, there are families we’re born into, and there are families we create. At Sellah, our story is woven from the threads of both. For over 15 years, we’ve not only honed the art of craftsmanship but also embraced a deep-rooted commitment to sustainability. Our journey began with a simple idea: to make beautiful, meaningful products that tell us a story of resilience, creativity, and responsibility.

From the outset, we’ve championed the mindset of recycling, turning what might be discarded into something extraordinary. Our dedication has taken us far, extending our reach to over 20 countries.

When we started, our focus was solely on creating exceptional furniture. But as we spent time with our artisans, we learned about their daily challenges and the relentless effort they put in to make ends meet. We realised that as a team, we could do more than just offer employment—we could create opportunities for a better life. We’ve made it our mission to use recycled products in the best possible way, turning what was once discarded into pieces of art and function. Our factory is a place where creativity meets responsibility, where every item produced not only meets our high standards of quality but also contributes to a healthier planet and a more equitable world.

This project is more than a business; it’s a movement towards positive change, and we’re proud to have you join us on this journey.

Our legacy is built on the foundation of supporting local artisans and their families. These skilled craftsmen, who have honed their talents through generations, are the heart and soul of Sellah. By providing them with a platform to showcase their artistry to the world, we not only uplift their communities but also preserve the cultural heritage that defines them.

Through Sellah, we aim to create a ripple effect—raising awareness, sparking conversations, and inspiring others to embrace a more sustainable way of living. Together, we are not just building a brand; we are nurturing a movement that will endure for generations to come.