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At Sellah, our story is woven from both threads. For over 15 years, we’ve honed the art of craftsmanship and embraced a deep-rooted commitment to sustainability. Our journey began with a simple idea: to make beautiful, meaningful products that tell a story—a story of resilience, creativity, and responsibility. Sellah was born from the vision of our parent company, Home Designers, a name synonymous with innovation and quality in the world of design. With a legacy rooted in creating spaces that inspire, it was only natural for us to take that ethos further—beyond walls, into the very fabric of everyday life. From the outset, we’ve championed the recycling mindset, turning what might be discarded into something extraordinary. Each product we create is a testament to our belief that beauty can be found in the most unexpected places. By breathing new life into reclaimed materials, we not only craft unique pieces but also contribute to a more sustainable future.Our dedication to this cause has taken us far, extending our reach to over 20 countries. What began as a small, passionate endeavor has grown into a global community, united by a shared love for art, sustainability, and the stories our products tell. At Sellah, we continue to forge our path, ever committed to the values that brought us here.

About Sellah Home Designers

Unveiling the visionary minds of our founders

We are a socially conscious company transforming upcycled metal into artistic antiques and showcasing unique talent & craftsmanship with our diverse earth-friendly collections. Our mission is to provide cost-effective, valuable products while preserving the environment in the relentless digital era. 
Social Good

At Sellah, we're committed to making a difference. By donating a percentage of the proceeds to those in need, we not only talk about social change but also actively support it. With your purchases, you're creating a social impact too.

Waste to Wonder

We are dedicated to preserving the natural environment by transforming nuts, bolts, bearings, car chains, screws, and scrap metal into upcycled metal art and artistic antiques.

Art of handcraftsmanship

Showcasing the unparalleled talent of our artisans, our every piece is a one-of-a-kind treasure, handcrafted from diverse materials with care and creativity. Adding zest to your living space with playful colors & detailed craftsmanship.

Ajay Sharma ( DIRECTOR )

The journey from being a handicraft designer to becoming a successful entrepreneur was undoubtedly challenging. However, with the firm belief that "Nothing is impossible to achieve," all one needs is a clear goal, a well-defined timeline, a positive mindset, and commitment to reach our pursuits.

Shelly Sharma ( DIRECTOR )

After successfully handling the delicate balance of household management alongside my responsibilities as an operations manager, the experience has significantly contributed to my competence in handling diverse tasks efficiently. Our overarching mission is to provide cost-effective, valuable products that cater to our customer's requirements while creating room for positive contributions to the environment. Our work here has the potential to sow the seeds of a meaningful global impact.

Siddhant Sharma ( DIRECTOR )

I believe digital platforms are a turning point in our generation. By capitalizing on the opportunities offered by online retail platforms, we can significantly advance our mission to raise awareness about the use of sustainable products. Henceforth, this approach would substantially benefit our artisans and their families, enabling them to lead more prosperous lives.